Re: "Branding Breast Cancer"

In response to “Branding breast cancer,” I agree that the values behind the idea of advertising breast cancer awareness have been changed over the past couple of years. The idea of raising awareness for breast cancer is a smart thing to do and helps our society gain respect for the deadly disease that takes so many lives. However, many companies have taken it upon themselves to actually exploit people’s good nature and try to make money off of them. When a person hears about breast cancer, it takes a person with very low ethical values to not want to help those with the disease in some way. Whether this is giving money or sporting a ribbon to show your support. The fact that clothing companies have branded items that are associated with breast cancer awareness is a shady area. It is hard to say if these companies actually care about breast cancer awareness or they are just trying to make a few dollars. Maybe each company should donate all the profits from these shirts and clothing items to a charity supporting breast cancer awareness?