Response to Consumer Panopticon

After I read this blog, it was quite hard for me to believe that the concept of Consumer Panopticon was actually developed for monitoring prisoners as Alali Dagogo said. The concept was to instill in the prisoners of such a building the feeling of being under surveillance 24 hours a day, without necessarily being watched the whole time. This system is more effective because less guard is required to monitor those prisoners. This would make their jobs easier and efficient as there is no need to spend their precious time with supervising those prisoners because they can supervise within long-distance. The same thing goes to Google and Google email because they use this concept to advertise when they want to display something that has been searched by all users. Google would choose the display items based on the search history. Therefore, the item that is going to be display depends to our search history. However, others can easily use our search history in order for bad purposes.